Target Audience Research

Today in class we were introduced to notes regarding the CCR for our portfolio project. It's essential for the CCR to have incorporated as much research as possible. Because of that, I've decided to research today on the target audience for our film opening. Since our project is a dramedy, that would be the specific genre that I would research who generally watches this specific genre.

Since our specific genre has a "teen movie" sense incorporated into it as well, it can be much easier to determine who the target audience would be for this film. That being said, it's obvious that our film would appeal to an audience ranging from the ages of 12 to 20 years.

                                                           
                                                                     Marc Weinstock
Marc Weinstock is Paramount Pictures' president of marketing and distribution and he said in an interview how teen girls are "a really big factor in the success of teen movies". With a percentage of 40% being teen females who watch these movies and 30% teen males, it's safe to assume that the film opening should be appealing to these specific types of audiences since it would make our film opening successful.

Weinstock also said how comedies are one of the main choices for teens these days, while dramas aren't typically what teens go and watch; However, since our film incorporates both comedy and drama, with a full cast of teenagers, it's positive that teens would be the target audience for our film.

Reference: https://www.hollywoodreporter.com/news/teen-movie-marketing-138425