Representation

Tide ad

   The Tide ad shows a mother who is worried about what her daughter wears. This is shown threw the mother's stress as she purposefully put crayons in her daughter's green cargo shorts. Throughout the ad, the director clearly wanted to depict the mom as someone who wants her daughter to be as feminine as possible, proven by showing the pink in most parts of the room which is usually referred to as a female color in Hollywood. The mother also tells her daughter how the car garage she made is "beautiful" in a manner in which she isn't pleased. Building a garage is usually correlated as a masculine thing to do, which is why the mother is worried. Representation throughout the ad depicts the stereotypes of how young girls should like, also, the ad depicts another stereotype of a mother who is worried about what their daughter likes to wear or play with.

Axe ad

   As soon as the first character of the ad is revealed, it's obvious that the commercial is trying to appeal to a male audience. This is easily perceived because the female with barely any clothes is shown. As more and more half-naked females appear in the shots, it's clear that the ad is showing that they are attracted to something. The "something" is then shown to be a male spraying on the product of the commercial. This ad is trying to tell their male audience that putting on the spray would attract multiple women towards their vicinity. Representation in the ad is depicting all women liking male fragrances, proven when a diverse group of women are seen approaching one man. Not only that, but the women running are in slow-motion, which is on purpose because the ad is doing whatever they can to attract the male audience to purchase their product.